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Have you ever watched the movie Remember The Titans starring Denzel Washington? It?s one of the best feel-good sports movies of all-time.
In the movie there is a great scene that really encapsulates the entire internet business success model that I want to share with you.
The scene is a neatly packaged, 30-second exchange between Coach Boone (Washington) and his assistant coach (played by Will Patton) at the beginning of their first season together.
Boone walks in with a very thin playbook and hands it to his assistant. This is the exchange that follows?
For over ten years, the success of this model has been predicated on "running plays, split veer". Like Coach Boone, this model has found success in keeping things as simple and effective as possible. If it ain?t broke, don?t fix it. And if it can be kept simple, don?t complicate it.
This model has never involved in strategies that have Twittered or Butterflied. No bum marketing here, and no stompernet stuff either. Further, the success of this model has nothing to do with huge product launches or sneaking in the backdoor at the search engines wearing a black hat.
Sidebar: If none of that makes sense, then you are probably a beginner and don?t recognize some of the most popular "marketing" concepts of the past few years. That?s a good thing, believe me!
And, despite all of this. . . this business model has produced a huge amount of money for those who have used it, all while spending more time doing doing what they love than in front of their computers. The lack of work and time that goes into making this model work often dumbfounds others, frustrates? Read more?
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