After hype cometh the fall. Gamification -- the catch-all term for rewards, incentives and loyalty services -- has become a very popular way to get users engaged in an increasingly noisy world of apps and online life. But Gartner says in a new study that many of the apps using the technique are becoming noise in themselves: by 2014, 80% of all gamified apps will fail to do what they've set out to do, the analyst house predicts.Source: http://feedproxy.google.com/~r/Techcrunch/~3/2KeeRyrFp20/
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